Search Engine Optimization
Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines.
In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines.
Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views.
How to promote a Website using SEO
Headings and Subheadings
Length of Posts
Use of Videos and Photos etc
Comments / Collaboration
Avoid Duplicate content
External Links from other Websites/Blogs
Links from Blog Networks, Social Bookmarking, Microblogs etc
Links from Social Networking sites like Facebook and Twitter
Directories and Forums
Other factors include
Load Time of Website
Use of Technology like Pinging
Any Website, Blog or even Directories, Forums can be promoted using a combination of these strategies and it is not necessary to use all these strategies.
For Example a site such as YouTube does not have much content in form of articles and is very slow bulky site but still ranks very high as it is updated continuously.
Similarly I focus on getting Links from Blog Networks for improving rank of a blog/website.
Saviance Technology and Viburnix
Case of Birla Institute of Management and Technology
The website of BIMTEC (Alumni Section) has a good layout, lot of internal links, good quality content and also supports collaboration, user participation and content generation by them.
But a websites rank also depends on External Links.
The most important factors for deciding the Rank of a website are the Keywords and the External Links.
Keywords must be used in Headings and it’s not necessary to have articles etc as in the case of Video and Photo sharing sites.
The promotion of a website is similar to Push Marketing and External Links have to be created and this is done by every Webmaster and Blogger irrespective of what they say.
The most effective way of creating these links is by using Web 2.0 like Blog Networks (Eg Digg). There is a misconception among many people who think using Facebook, Twitter etc is sufficient for their Web 2.0 strategy and ignore the more effective means like Blog Networks and Social Bookmarking.
These sites are meant for SEO unlike Facebook which is for making friends.
These sites not only provide direct links and users but also help in improving the rank of the website on Goggle and other search engines.
The algorithms and rules for using these sites are much more complex than promoting a site on Google and are not even published anywhere.
Non compliance of these rules results in the account being blocked or poor ranking.
I have learned about SEO using Web 2.0 by adopting hit and trial method over a long time period.
The biggest problem with Blog Networks is that they don’t allow a user to promote his content.